CUP’s core staff supports the organization from day to day, but CUP projects are designed and implemented by teams of artists, designers, educators, activists, and researchers.
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Willy Wong
Willy Wong immigrated at an early age with his family to Brooklyn from Hong Kong. He currently collaborates with artists, ... moreWilly Wong
Willy Wong immigrated at an early age with his family to Brooklyn from Hong Kong. He currently collaborates with artists, entrepreneurs, philanthropists, and community leaders. He teaches at SVA and Parsons. From 2006–2014, he served as Chief Creative Officer of NYC & Company, where he and his team contributed to over 100 civic initiatives and public/private partnerships, including NYCGO, NYC Service, PlaNYC, GreeNYC, MillionTreesNYC, NYC Taxis, Bike NYC, NYC Mayor’s Cup, NYC Restaurant Week, NYC Broadway Week, Fashion’s Night Out, and NYCxDesign. During his tenure, tourism’s total economic impact to the City increased 50% to $60 billion, with domestic visitation increasing by 50% and international by 100%. He previously worked in advertising at MFP New York, software engineering at Sapient, management consulting at PricewaterhouseCoopers, and private banking at JP Morgan. He earned his MFA from Yale and AB from Dartmouth.
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