Rent stabilization is a law that makes housing more affordable to thousands of New Yorkers by limiting how often and how much rent can go up. But tenants don’t always know their rights, and are sometimes afraid to demand them. In neighborhoods like Chinatown and the Lower East Side, landlords eager to cash in on increasing property values often pressure tenants to move out, and harass them to make it difficult for them to stay.
CUP collaborated with grassroots organization CAAAV and designers IntraCollaborative to produce this Chinese and English poster helping tenants understand rent stabilization law and their rights as tenants. The poster provides information on how to challenge harassment and other illegal practices, and how tenants can organize collectively to be able to stay in their homes affordably.
CUP and CAAAV launched the publication in February 2014 and CAAAV is now distributing them throughout Chinatown.
Through the support of the Sappi Ideas That Matter program, we were able to create an ad posted throughout the New York subway system in May 2015, which will reach millions of New Yorkers.
Get your own copy here!
Rent Regulation Rights received a Professional Notable citation from the Core77 Design Awards in 2014.
“When I go out and do street outreach with the poster the design really brings people in and I can reach a lot more people that way.” — Ediwin Zheng, CAAAV member
A Chinese, Spanish, and English version of the poster was displayed on over 300 NYC subway platforms.The campaign ran from May to June 2015. You can read about it here.
A Spanish version of the MPP was launched in 2015. You can get your Spanish copy here.